Sentience The Mind-Reading AI

Sentience offers user behavioral analytics with fully automated middleware.
Analyze user data, provide what the user needs, and make your service more enjoyable.

Our Products

Why do your users behave the way they do?
How should you manage them?
Our AI will tell you all.

TENTUPLAY discloses motivations of individual game players, provides game guides they need, and makes them have more fun.

Features
  • Player Segmentation
  • Personalized In-game Guides
  • AI Players
  • Build and Test Automation
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Our Partners

  • Netmarble Monster
  • Playhard
  • Republic of Korea Navy
  • G.AIM Studio
  • Daegu University
  • Bleor Games
  • Planetarium
  • Thumbage

Our Technologies

  • Subject
    Effect of Self-Monitoring on Long-Term Patient Engagement with Mobile Health Applications
    Authors
    Kyunghee Lee, Hyeyon Kwon, Byungtae Lee, Guna Lee, Jae Ho Lee, Yu Rang Park, Soo-Yong Shin
    Published
    PLOS ONE
    Subject
    Analysis of an Advertisement Based Business Model Under Technological Advancement in Fair Use Personal Recording Services
    Authors
    Myunsoo Kim, Byungtae Lee
    Published
    Electronic Commerce Research and Applications
    Subject
    Effectiveness on Public Advertisement Interaction of Advertiser Awareness, Advertisement Appeal and Customer Involvement and Need for Cognition
    Authors
    Junyoung Park, Dongwoo Kang, Hyunjin Kang, Hyeyon Kwon, Joontae Kim, Byungho Park, Hyeon Jo
    Published
    Journal of Information Technology Services (In Korean)
  • Subject
    Are There Too Many Superheroes? Analysis of the Social Distance in Massive Multiplayer Online Role Playing Game
    Authors
    Myunsoo Kim, Byungtae Lee
    Published
    Working Paper
    Subject
    The Effect of the Shutdown System on Social Games
    Authors
    Hyeyon Kwon, Changwoo Suh
    Published
    Business Administration Research
    Subject
    A Discovery of Emergent Behavior Pattern in Trading of Unknown Goods
    Authors
    Myunsoo Kim
    Published
    Business Administration Research

Our Team

  • Name & Role
    Portrait

    Hyeyon Kwon

    CEO / Co-Founder

    Introduction

    Hyeyon is CEO and co-founder of Sentience and in charge of business development/overall business of Sentience.

    She has over five years of experience in data analysis, especially in behavior modeling and econometrics. She earned a bachelor’s degree in Industrial and System Engineering and a master’s degree in Management Engineering from KAIST. She worked as an IT consultant at KPMG and as a researcher, analyzing patient behaviors and forecasting clinical outcomes at Asan Medical Center.

  • Name & Role
    Portrait

    Jin Kim

    CTO / Co-Founder

    Introduction

    Jin is the co-founder and CTO of Sentience. He supervises all the processes of designing the AI engine of Sentience, developing its algorithms, and turning it into services.

    He received his MBA and his Ph.D. in Management Engineering with a specialty in Economics of Information Systems from KAIST. He has more than 15 years of experience working as a full-stack programmer, IT consultant, and data analyst at NCSoft, NHN, and KT. After successfully selling a personal finance application, he started Sentience to help businesses make data-driven decisions more easily.

  • Name & Role
    Portrait

    Hyemin Kwon

    Co-Founder / Technical Lead

    Introduction

    Hyemin is also one of the co-founders and responsible for the SDKs and AI modeling at Sentience.

    She graduated from Seoul National University with a bachelor's degree in Mechanical Engineering, for which she wrote a thesis on 3D design and modeling. Before joining Sentience, she volunteered as a game coding instructor for Dao Project.

  • Name & Role
    Portrait

    Soungbok Youn

    Analysis Engine Lead

    Introduction

    Soungbok is in charge of building the AI analysis engine of TENTUPLAY.

    She is a full-stack developer with extensive experience in web services and data analysis services. She earned a bachelor’s degree in Computer Engineering from Sungkyunkwan University and worked at Dr. Kitchen and TmaxData, where she built web services, log analyzers, and monitoring software.

  • Name & Role
    Portrait

    Hippolyte Maes

    Software Engineer

    Introduction

    Hippolyte is a software engineer. He graduated with a master's degree in software engineering in 2019.

    Since then, He's been working as a software engineer, building drones and tools for medical imagery focusing on AI and network optimization.

  • Name & Role
    Portrait

    Shinho Ahn

    Data Engineer

    Introduction

    Shinho is a software developer and mainly works on data pipelining.

    He earned his bachelor’s degree in Science in Taxation from University of Seoul. He had worked as a co-founder of a startup company, in which he performed development on various topics such as web and SMTP as well as built up experience by cooperating on different fields including product design, marketing, etc.

  • Name & Role
    Portrait

    Leo Juurinen

    Software Engineer

    Introduction

    Leo is a software engineer from Finland. He completed a Master’s degree from robotics and Bachelor’s degree from automation.

    In Finland Leo has worked for big Finnish industrial company and consultant company doing software test automation solutions for backend services and web services for 5 years. He has been building DevOps solutions with Jenkins for more than 3 years.

  • Name & Role
    Portrait

    Seokjong Song

    Art Director

    Introduction

    Seok-Jong is in charge of artwork as a Sentience game development team manager.

    He has been working on graphics in various fields, including games, for more than 15 years. He worked as an art director in mobiles such as SNG, Racing, RPG, TPS, etc., and various PC games. In addition, he has been doing branding work such as CI, BI, Characters, etc. Also, Seok-Jong published several books as a picture book illustrator.

  • Name & Role
    Portrait

    Insu Gim

    Research Scientist

    Introduction

    Insu is a research scientist in charge of creating data analysis models of TENTUPLAY.

    He received PhD and master's degree in Economics from the University of Seoul. His expertise lies in Macroeconomics, the Gaussian mixture model, and decision tree learning. Before joining Sentience, he worked as a researcher at the Gyeonggi Research Institute and as a consultant analyzing local business and economy at Hanseo Agrico, Inc.

  • Name & Role
    Portrait

    Kwonwoo Lee

    Technical Writer

    Introduction

    Kwonwoo is a technical writer and responsible for technical documentation and document engineering of TentuPlay.

    He is specialized in information architecture, visual communication, and API documentation. He has over a decade experience as a technical writer and familiarity with various technical subject matters such as IT, Software Engineering, IP-based Telecommunication, Sonography, Radiology, and Biometrics.

  • Name & Role
    Portrait

    Merdy

    Product Owner

    Introduction

    Merdy is Product Owner of Sentience and in charge of Product/Feature end-to-end development while also work closely with our partners to improve our products.

    He has over 4 years of experience in product management and data science especially turning data into personalized user interfaces and user flows. He has earned a bachelor's degree in Engineering from Institut Teknologi Bandung (Indonesia). His previous experience were in Unicorn Southeast Company, GOJEK, as product and business development. Also, Procter and Gamble as Supply Chain Project Manager.

  • Name & Role
    Portrait

    Jooyoung Park

    Product Owner

    Introduction

    Jooyoung is a product owner and in charge of product strategy and planning of TENTUPLAY at SENTIENCE.

    He earned a bachelor's degree in Consumer Information Studies. He has about 10 years of working experience as a PM/PO at the various domains including commerce, reservation platform, fintech, etc. He has made products grow to an industry-leading level through product strategy, detailed planning, and data analysis.

  • Name & Role
    Portrait

    Yujin Heo

    Growth Marketer

    Introduction

    Yujin is Growth Marketing of Sentience and in charge of growing TentuPlay's business majority establishing marketing strategies and execution.

    She graduated from Soongsil University's Faculty of Architecture in 2019 with mastery of capturing beauty in arts and conveying it to mass-market.
    Previously, she worked as Space Design's Brand Manager; focusing on branding and improving service quality using user perspective analysis.

  • Name & Role
    Portrait

    Sunhee Kim

    HR Manager

    Introduction

    Sunhee is in charge of Human Resources at Sentience.

    She has over 12 years of experience in general business management and global business management at Lotte and Prochips.

News

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User Motivations with
Sentience

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