Our Products
Why do your users behave the way they do?
How should you manage them?
Our AI will tell you all.


TENTUPLAY discloses motivations of individual game players, provides game guides they need, and makes them have more fun.
Features
- Player Segmentation
- Personalized In-game Guides
- AI Players
- Build and Test Automation
Our Partners
Our Technologies
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- Subject
- Effect of Self-Monitoring on Long-Term Patient Engagement with Mobile Health Applications
- Authors
- Kyunghee Lee1, Hyeyon Kwon2, Byungtae Lee3, Guna Lee4, Jae Ho Lee5, Yu Rang Park6, Soo-Yong Shin7
- Published
- PLOS ONE
- Article Page Download PDF
- Subject
- Analysis of an Advertisement Based Business Model Under Technological Advancement in Fair Use Personal Recording Services
- Authors
- Myunsoo Kim1, Byungtae Lee1
- Published
- Electronic Commerce Research and Applications
- Article Page Download PDF
- Subject
- Effectiveness on Public Advertisement Interaction of Advertiser Awareness, Advertisement Appeal and Customer Involvement and Need for Cognition
- Authors
- Junyoung Park1, Dongwoo Kang1, Hyunjin Kang1, Hyeyon Kwon1, Joontae Kim1, Byungho Park1, Hyeon Jo2
- Published
- Journal of Information Technology Services (In Korean)
- Article Page Download PDF
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- Subject
- Are There Too Many Superheroes? Analysis of the Social Distance in Massive Multiplayer Online Role Playing Game
- Authors
- Myunsoo Kim1, Byungtae Lee1
- Published
- Working Paper
- Article Page Download PDF
- Subject
- The Effect of the Shutdown System on Social Games
- Authors
- Hyeyon Kwon1, Changwoo Suh1
- Published
- Business Administration Research
- Article Page Download PDF
- Subject
- A Discovery of Emergent Behavior Pattern in Trading of Unknown Goods
- Authors
- Myunsoo Kim1
- Published
- Business Administration Research
- Article Page Download PDF
Invited Talks at Leading Conferences
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Sept. 17, 2020
PGConnects Helsinki
Does Personalisation Exist in the Game Industry? The Need for a New Segmentation
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Aug. 5, 2020
GDC Summer 2020
Developing AI to Motivate Game Players
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Oct. 30, 2019
2019 성남 커넥트 세미나
행동경제학 기반의 게임 유저 분석 방법론 및 사례
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Aug. 27, 2019
PAXDEV 2019, Seattle
Implementing Behavioral Economics Model into a Game Server
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Nov. 14, 2019
DC 기업 간 네트워크 활성화를 위한 Alumni Night 행사
넷마블로 검증된 게임 수익화 재고 솔루션 '텐투플레이', 중소 DC 기업과도 협업한다
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Aug. 18, 2019
devcom 2019, Cologne
Behavioral Economics for Game: Cases of User Data Analysis
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Our Team
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- Name & Role
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Hyeyon Kwon
CEO / Co-Founder
- Introduction
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Hyeyon is CEO and co-founder of Sentience and in charge of business development/overall business of Sentience.
She has over five years of experience in data analysis, especially in behavior modeling and econometrics. She earned a bachelor’s degree in Industrial and System Engineering and a master’s degree in Management Engineering from KAIST. She worked as an IT consultant at KPMG and as a researcher, analyzing patient behaviors and forecasting clinical outcomes at Asan Medical Center.
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- Name & Role
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Jin Kim
CTO / Co-Founder
- Introduction
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Jin is the co-founder and CTO of Sentience. He supervises all the processes of designing the AI engine of Sentience, developing its algorithms, and turning it into services.
He received his MBA and his Ph.D. in Management Engineering with a specialty in Economics of Information Systems from KAIST. He has more than 15 years of experience working as a full-stack programmer, IT consultant, and data analyst at NCSoft, NHN, and KT. After successfully selling a personal finance application, he started Sentience to help businesses make data-driven decisions more easily.
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- Name & Role
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Hyemin Kwon
Co-Founder / Technical Lead
- Introduction
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Hyemin is also one of the co-founders and responsible for the SDKs and AI modeling at Sentience.
She graduated from Seoul National University with a bachelor's degree in Mechanical Engineering, for which she wrote a thesis on 3D design and modeling. Before joining Sentience, she volunteered as a game coding instructor for Dao Project.
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- Name & Role
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Soungbok Youn
Analysis Engine Lead
- Introduction
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Soungbok is in charge of building the AI analysis engine of TENTUPLAY.
She is a full-stack developer with extensive experience in web services and data analysis services. She earned a bachelor’s degree in Computer Engineering from Sungkyunkwan University and worked at Dr. Kitchen and TmaxData, where she built web services, log analyzers, and monitoring software.
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- Name & Role
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Hippolyte Maes
Software Engineer
- Introduction
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Hippolyte is a software engineer. He graduated with a master's degree in software engineering in 2019.
Since then, He's been working as a software engineer, building drones and tools for medical imagery focusing on AI and network optimization.
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- Name & Role
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Shinho Ahn
Data Engineer
- Introduction
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Shinho is a software developer and mainly works on data pipelining.
He earned his bachelor’s degree in Science in Taxation from University of Seoul. He had worked as a co-founder of a startup company, in which he performed development on various topics such as web and SMTP as well as built up experience by cooperating on different fields including product design, marketing, etc.
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- Name & Role
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Leo Juurinen
Software Engineer
- Introduction
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Leo is a software engineer from Finland. He completed a Master’s degree from robotics and Bachelor’s degree from automation.
In Finland Leo has worked for big Finnish industrial company and consultant company doing software test automation solutions for backend services and web services for 5 years. He has been building DevOps solutions with Jenkins for more than 3 years.
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- Name & Role
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Yein Ahn
Software Engineer
- Introduction
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Yein is in charge of developing frontend part of TentuPlay as a Software Engineer.
She earned a bachelor's degree in Economics from Konkuk University and worked at policy department of Korea Association of Game Industry. After that, she started a new career as a web developer and worked at Toktokhan.dev and Fastfive.
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- Name & Role
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Seokjong Song
Art Director
- Introduction
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Seok-Jong is in charge of artwork as a Sentience game development team manager.
He has been working on graphics in various fields, including games, for more than 15 years. He worked as an art director in mobiles such as SNG, Racing, RPG, TPS, etc., and various PC games. In addition, he has been doing branding work such as CI, BI, Characters, etc. Also, Seok-Jong published several books as a picture book illustrator.
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- Name & Role
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Jaekyun Lee
Game Animator & Effector
- Introduction
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Jaekyun Lee is the Game Animator & Effector in the Sentience game development team.
With more than 10 years of experience with animations and effects, Mr. Lee has developed various games such as casual sports, SNG, FPS, MORPG, mobile shooting, arcade, and various platform-based games. Mr. Lee looks forwad to developing a game that anyone could enjoy with his team at Sentience.
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- Name & Role
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Ki Yoon Kim
Game Designer
- Introduction
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Ki Yoon Kim is a Game Designer in the Sentience Game Development Team.
Mr. Kim received a master's degree in Transmedia through game-themed HCI research, and worked as a researcher at KAIST's Interactive Computing Lab. Prior to joining Sentience, Mr. Kim served as a Product Manager in various industries such as mobile games, user research, Print-On-Demand commerce, and personal mobility. Mr. Kim is excited to design a groundbreaking game, creating something new and developing with a long-term view by joining Sentience.
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- Name & Role
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Jungmin Lee
Game UI Designer
- Introduction
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Game UI Designer Lee Jung-min is in charge of UI and UX in the Sentience Game Development Team.
She graduated from the Department of Fine Art and has been working on overall graphic work including UI, illustration, spine, and 2D and 3D graphic resources in casual, realistic, and indie game projects.
She is trying to create graphics where game players from all over the world can feel joy and empathy.
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- Name & Role
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Insu Gim
Research Scientist
- Introduction
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Insu is a research scientist in charge of creating data analysis models of TENTUPLAY.
He received PhD and master's degree in Economics from the University of Seoul. His expertise lies in Macroeconomics, the Gaussian mixture model, and decision tree learning. Before joining Sentience, he worked as a researcher at the Gyeonggi Research Institute and as a consultant analyzing local business and economy at Hanseo Agrico, Inc.
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- Name & Role
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Eunji Heo
Service Planner
- Introduction
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Eunji Heo, a Service Planner, is in charge of service planning for TentuPlay.
She earned a bachelor’s degree in Business Administration from the University of Seoul and built up experience in service planning by operating and planning various web/app services. After working as an intern at Sentience and growing into a logical planner, she officially joined. She is working on creating TentuPlay that allows easy and accurate data analysis and decision-making.
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- Name & Role
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Bryan Jhung
Brand Designer
- Introduction
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Bryan is a brand designer at Sentience. He was based in San Francisco, obtaining his advertising BFA degree and working at an agency that mainly worked in partnership with Google and YouTube as a digital designer. He is now contributing his skills and former work experience to branding tasks at TentuPlay.
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- Name & Role
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Sunhee Kim
HR Manager
- Introduction
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Sunhee is in charge of Human Resources at Sentience.
She has over 12 years of experience in general business management and global business management at Lotte and Prochips.
News
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Press |
2021.07.24
[GDC] 유저 잔존율의 열쇠, '초 개인화'
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- Subject
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Press |
2020.09.26
센티언스, 게임유저분석 '텐투플레이' 선봬
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- Subject
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Press |
2020.09.24
게임분석 AI '텐투플레이' 21일 정식 출시
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Press |
2020.08.11
천태만상 게이머 세계, '동기부여'는 어떻게?
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Press |
2020.07.23
센티언스, GDC서 이용자 분석 AI기술 발표
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Press |
2020.05.28
텐투플레이 웨비나, 인디 개발자의 마음 사로잡다
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Press |
2020.04.29
인디개발사, 성공을 꿈꾼다면 숫자와 친해져라
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Press |
2020.04.27
1시간이면 안다 '웨비나 활용 일문일답'
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- Subject
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Press |
2020.04.20
텐투플레이 웨비나, 인디 개발자를 위한 온라인 강연
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Press |
2019.12.11
센티언스, AI 게임‧스마트전투체계 개발
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Press |
2019.11.02
센티언스, 유저분석 AI '텐투플레이'발표
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Press |
2019.10.22
AI 스타트업 생존 전략은 '글로벌'
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Press |
2019.08.29
센티언스, 한국의 AI 솔루션 세계에 소개
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Press |
2017.11.30
센티언스, 중기부 해외마케팅 지원 사업 선정
- Link
- Read More